AIM-FOR was founded in 2013, combining Lee’s experiential and academic knowledge of psychology with his brother, Nick’s, expertise in education and technology. They use their talents to create psychological and technological educational solutions to improve the performance, well-being, and mental health of their clients.
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OUR Directors




Lee is a British Psychological Society (BPS) Chartered & Health Care Professionals Registered (HCPC) Sport & Exercise Psychologist and is also a former professional footballer. His successful 450+ first team game career began in 1987, playing for various teams such as Blackburn Rovers, Huddersfield Town, Oldham Athletic, and Aberdeen FC. In 2002 he became Assistant Manager at his final playing club, Chesterfield. In 2007 Lee was promoted to Manager for Chesterfield F.C before leaving in May 2009 after over 100 games.

During his football career, Lee began studying for a BSc in Psychology, which he received in 2003. This led him to his career change 2010, when he founded AIM (Achievement in Mind). Lee has since gone on to complete an MSc in Sport and Exercise Psychology. Since 2011, Lee has worked as a Performance Psychologist in a range of sports, and has worked in this role in football for over 10 years, at both international and premier league level. His newest appointment, a role which he began at the start of June 2019, is with the UEFA Champions League and FIFA Club World Cup winners, Liverpool F.C. He is also the long-standing Performance Psychologist at Lancashire C.C.C.



Born in Halifax, West Yorkshire, Nick is a former professional footballer who started his 500+ first team game career as a midfielder for Halifax Town in 1988, before moving on to a title-winning stint with Cardiff City in 1992. Nick played for a number of other clubs up until 2004, including six years with Chester City, he finished his full-time playing career with York City and continued to play part-time, whilst pursuing a new teaching career until he was 38 years old.

Alongside enjoying a long professional football career, Nick achieved a BSc in Computing and IT in 2003, before gaining Qualified Teacher Status in 2005. He occupied Computing and IT teaching posts in schools around West Yorkshire, including as a Department Head. Using his expertise in IT, education provision and professional sport, Nick joined brother Lee as Director of Aim-For when the organisation was founded.
Our team


AIM FOR utilise experts across the technological & Psychological landscape in our initiatives & causes and we would like to acknowledge our Psychology associates who’s esteemed career’s speak for themselves and who’s input we have appreciated greatly over the years. 


Sport Psychologist
Andrea is a BPS chartered and HCPC registered psychologist. She specialises in Heart Rate Variability and bio feedback training, performance enhancement in the areas of coaching psychology, performance psychology and sport and exercise psychology; working with athletes from elite to amateur level, performing artists (performance anxiety), students (examination anxiety), and SMEs who need to improve team performance.


Clinical Psychologist
Ross is the research Director on the Doctorate of Clinical Psychology training programme at the University of Liverpool. He leads the 'Mental Health in Context' research group at the Institute of Psychology, Health and Society, University of Liverpool. Ross has a keen research interest in Global Mental Health and was lead editor of ‘The Palgrave Handbook of Socio-cultural Perspectives on Global Mental Health.


Clinical Psychologist
Peter is a clinical psychologist with over 43 years of experience with the NHS and private practice. His long and varied career has given him extensive experience in matters related to Adult Mental health and Clinical Health Psychology, and in recent years the application of psychological knowledge to Sport.


Graham's research areas encapsulate clinical psychophysiology, cognitive processing in anxiety and post-traumatic stress disorder, early interventions for PTSD, psychotherapy evaluation and single case methods, workforce planning models, and diversity issues within applied psychology education and training.


If you would like to consider joining the team here at AIM-FOR please get in touch below.
Thank you!